Our Culture
Through hands-on operations, disciplined execution, and decades of operational experience, we manage and scale real businesses across industries locally, nationally, and globally.
Collective Success,built with GREAT
At Maesa Group, culture is not a slogan displayed on walls. It is a way of thinking, working, and taking responsibility. Lived every day by our people across roles, businesses, and regions.
Our culture is guided by GREAT, a shared value system that shapes how we set goals, take ownership, pursue excellence, adapt to change, and grow together. By living GREAT, Maesa People build sustainable performance, strong character, and long-term value for all stakeholders.
GREAT: Our Way of Life
GREAT defines not only what we aim to achieve, but how we achieve it—individually and collectively. GREAT aligns personal growth with company objectives, ensuring that every contribution strengthens the organization as a whole.
Clear Direction, Measurable Impact
At Maesa Group, goals are specific, measurable, and outcome-driven. We believe every Maesa People should work with clear direction and visible results. Every goal is aligned with the company’s direction, ensuring that individual achievements reinforce organizational performance.
Ownership Beyond Tasks
Responsibility at Maesa Group means seeing things through to results, not merely completing assigned tasks. At Maesa Group, responsibility is shared across personal conduct, relationships, professional roles, and final results.
Consistent Quality. Continuous Improvement
Excellence is not about perfection; it is about consistency to do better every day. We practice excellence through strong processes and continuous improvement, as “good enough” is not the finish line in Maesa Group.
Staying Resilient and Adapting Fast
Change is constant, and here at Maesa Group, we see it as an opportunity. We believe agility is rooted in a growth mindset; seeing setbacks as lessons and progress as a journey.
Grow Stronger, Together
Thrive is about sustainable growth with impact for individuals, teams, and the organization. This means active development, empowering the Maesa People, and creating systems that make a lasting impact. Growth is meaningful only when it strengthens the people around us and leaves a positive legacy.
GREATOR App: Turning Values into Daily Action
At Maesa Group, culture is not left to interpretation. To ensure that GREAT is lived consistently across the organization, we translate our values into daily practices through GREATOR App.
GREATOR is a digitally integrated platform designed to embed GREAT into how Maesa People set goals, take responsibility, track performance, and grow over time. It connects individual development with team objectives and corporate direction, making our culture measurable, actionable, and sustainable.
Culture, Systematized
By integrating culture into a digital system, GREATOR ensures that GREAT is:
Consistently applied, not selectively practiced
Fair and objective, supported by data and clear indicators
Fair and objective, supported by data and clear indicators
GREATOR transforms GREAT from shared values into repeatable behaviors and operating discipline, strengthening both individual growth and organizational performance.